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I've started so I'll Finnish - tech-house, saunas and tunafish
- the world according to Sam from AM Specialists

by Danny Hargraves


For a small country Finland can proudly boast a large number of talented, forward-thinking producers, and Samuli Kemppi certainly fits that description. You may or may not be aware that the co-producer of one of last year's finest underground tech-house ep's, "Polar Zoo" on Shakes, is also one half of classy vocal-house outfit Sam and Gigi, whose 'I cry for you' release on Drenched was also well-received. Alongside partner Laura (Gigi), Sam is set to further establish Finland on the global house-music map with forthcoming releases on 3am and Ovum, as well as joining the festival circuit with a live show in the summer. Here's what he had to say about all that and more...
Sam
 

Danny Hargreaves: How easy was it for you to discover house music in your native Finland?

Samuli Kemppi: I discovered it in the late 80's listening to radio.'Ocsid' was the name of the show. I definitely had a mental space for house, because any other music really didn't do the job for me. I was kind of waiting for it to happen.

DH: You used to promote parties - you tell us about your most memorable one?

SK: Yes, i've been promoting parties since the early 90's. Mainly warehouse parties in the beginning and then moving into the club scene in the mid 90's. My most memorable party must be from 1992. I did everything with 2 friends of mine, we built the whole thing in an empty warehouse. It was great to see 1500 people in the middle of nowhere having a great party. The police came down at 2 am, but instead of closing the illegal party, we somehow managed to convince them we were filming an ad campaign for a new bank card aimed at 15-25 year-olds!! OK, there was some heavy camera and video equipment around - I nearly managed to convince myself! The party went on till 8 am.

DH: How did you meet Gigi, the vocalist on your Sam and Gigi productions?

SK: I met Laura (Gigi) over 6 years ago. I was studying industrial design and Laura was studying interior architecture at the same school. We met and after a while we were deeply in love - we've been together since. So, Laura isn't just a vocalist. Musically we do everything 50/50. We don't just collaborate as Sam and Gigi - there are other projects coming up...

DH: Is there a close-knit community of house music producers and DJs in Finland?

SK: Not really. Of course, almost everybody knows everybody on the house circuit because Finland is a small country. At the moment real house music isn't very popular here. People are keeping things underground, waiting for the trance/nrg/whatever boom to end. Locally people are quite close-knit, but not nationwide. Good examples are a couple of new labels that are joint efforts combining different 'underground movements'. Check out labels like Vuo, Love City and X-Rust.

DH: What are your views on electronic music being sold and distributed as digital files? Do you think the days of vinyl are numbered?

SK: As long as it's not violating anyones rights and the money goes to those who it is supposed to it's OK with me. When it comes to the illegal mp3-scene, it's more tricky. I mean, mp3 might improve the sales of a 12" in some cases. As a dj and vinyl collector, I think that vinyl is here to stay. The user interface of a vinyl is so much better than cd's. 12" vs. cd is like comparing a book vs a .txt-file! I also play cd's, but mainly some own stuff or promos from friends.

DH: What kind of production setup do you use?

SK: Just software. We use Cubase vst as sequencer and Ableton Live when doing a live pa. The only hardware we have is compressors, some effects, a Shure 58 beta and a small mixer.

DH: You're playing the Roskilde festival this year with Gigi - what's the format of your live show?

SK: Haven't really decided yet. When we are doing a 'live' show it's sometimes just Laura singing over the records I play. This is not the kind of mc'ing like 'put your hands up in the air' or anything as light-headed as that - she will have written new words, or arranged some old jazz lyrics to my new tracks. Roskilde is probably going to be mostly our own tracks or a weird mixture between dj and live set - and we serve it chilled.

DH: Do you agree there is a Scandinavian 'sound', and if so, what makes it unique?

SK: I don't know if there's really a scandinavian sound in house music, I've allways thought that the sound of house is universal - stupid as that sounds! Of course your surroundings and cultural heritage have a great impact on everything one does. We are sort of 'not in the middle', {I think he means "left of centre!!" - Ed] so that's propably why we like melancholy and distant sounds. There's a new finnish rock band nemed 'Scnadinavian Music Group' though - I should probably buy their latest album and check out this thing called the scandinavian sound!

DH: You are well established in Finland - are there any other examples of homegrown talent we should look out for?

SK: Everybody must allready know Jori Hulkkonen, Tuomas Salmela, Luomo and Sasse, so I wont be mentioning them this time, hehe. New and not so well known talents that have allready recorded are J-P parikka (or Jussi-Pekka), Juho Kahilainen, Timo Anttila, Sami Koivikko, DJ Shuffle, DJ Sile, Acid Kings and many others. I wouldn't say that we are well established in Finland though - people come to see our gigs and like what they hear, but record sales for an underground artist is a common joke! However at the moment our calendar looks quite busy, so we are happy about that.

DH: Describe your ideal night on the town, Finnish-style!

SK: Hehe, how the hell would I know, I'm usually in the booth! If I have a night off on fri or sat, I usually spend it with Laura (surprise!) But it would probably first be some serious dinner business and some beers with friends. After that to a pub to have some more beers and...even more! Or if there's something interesting going on, then to clubs like Kerma. Blake Baxter is playing in Kerma tomorrow and I have a night off, so I'm probably going there. "Finnish-style" normally includes enormous amounts of alcohol and some quite famous jocks have noticed it too; probably not until the next day though...

DH: Would you say a sauna followed by a dip in an ice covered lake is a good way to recover from a night's clubbing?

SK: Well, it depends how many beers you had last night! A sudden 100 celsius drop in body temperature might be fatal for a person who is still drunk or hungover!! So, I wouldn't recommend it as a cure for clubbing! But, in general, it's great. You should try it, I can't really describe the rush...

DH: Most DJ booths are badly set up - discuss!

SK: As long as there isn't a Pioneer mixer around, I'm fine. I think Pioneer mixers sound like a can of tunafish!. I can't understand why they have become such a standard here. Haven't really had a problem with poor set-ups in the booth, mostly the problem is in the sound system. I've played for 15 years now and as long as the turntables and mixer are ok, I can do my part.

DH: Tell us about your future plans.

SK: After a way too long break in making music, hopefully more time for music in the future. Remixing other artists would be fun. Also we're going to travel around Europe after Roskilde for a month. The Koneisto and ISEA2004 festivals in August are also marked to the calendar.

Check out 'On the edge' by Sam and Gigi, forthcoming on Ovum. 'Helsinki 8th Lane', the new ep by AM Specialists, is out soon on 3AM.